B.Voc. in Retail Management with
specialization in Automotive Retail
Course Introduction
B.Voc. in Retail Management with specialization in Automotive Retail is an undergraduate program that allows students to acquire excellent technical and soft skills in automobile sales.
This unique course which is designed in collaboration with MSIL will enable the students to achieve fast-paced career growth in the automobile retail industry.
The course curriculum covers full spectrum of business processes involved in automobile retail field that allows the candidates to learn about various aspects of retail business through OJT in Maruti Suzuki showrooms.
In the first year, students will be required to attend class room training and in second & third year, students will be required to attend 5
days of OJT per week at Maruti Suzuki Dealership in Mumbai.
Students will have an opportunity of ‘Earn while you Learn’ and get stipend for 24 months.
Application Fees: ₹200
Eligibility for Admission
The eligibility for admission to B. Voc in Retail Management with Specialization in Automotive Retail shall be 10+2 or equivalent, in any stream.
Preferred Age: 18 years to 22 years.
(Min. 18 years age mandatory at the commencement
of OJT in second year).
Admission will be through an ‘Aptitude Based Entrance Test’ and ‘Personal Interview’. Candidates with good communication skills (elementary knowledge in english) will be preferred.
Semester-wise Listing of Courses
Semester 1
- Functional English
- Communication Skills – I
- Computing Skills – I
- Introduction to Retail Store Operations
- In-store Cashiering & Merchandising Operations – 1
- Retail Sales Process Management
- Domain paper (Basics of Automobile Technologies) 5 projects of 2 credits each
Semester 2
- Basics of Economics and Markets
- Environment Sciences
- Ethics and Governance
- In Store Cashiering & Merchandising Operations – II
- Customer Relationship Management
- Basics of Automobile Technologies
- Domain paper (Maruti products & processes) 5 projects of 2 credits each
Semester 3
- Communication Skills II
- Financial Literacy
- Basics of Legal and HR Policies
- Business Mathematics for Auto Retail
- Consumer Behaviour
- Retail Branding
- Vocational Practical
Semester 4
- Computing Skills – II
- Basics of Accounting
- Design Thinking
- Auto Accessories Sales
- Rural Retailing
- Auto Finance and Auto Insurance Sales
- Vocational Practical
Semester 5
- Digital Literacy
- Health and Wellness
- Personal Grooming
- Legal Aspects of Retail Business and Franchise Management
- Institutional Sales
- Value added Services (VAS-showroom hostess, ambience, tele-calling, negotiations, intro of ERP)
- Vocational Practical
Semester 6
- Entrepreneurship
- Employment Readiness
- Effective Workplace Skills & Competencies
- Pre-owned Vehicle Sales
- Vehicle Maintenance (Service & Sales)
- Spare Parts and Inventory Management
- Vocational Practical
Fees
Programme fees:
(Rs. 60,000/- per annum*)
As per TISS norms
Examination fees:
(Rs. 1,600/- per semester and Rs.3200 per annum)